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mHealth for health care payers: 5 key focus areas for mobile applications

mHealth for health care payers: 5 key focus areas for mobile applications
by: Jenny Laurello, JUL 6 2012 8:00AM GMT

Guest post by: Baskar Mohan, Director, Healthcare Practice, Virtusa Corporation

Some would argue that mobile health (mHealth) applications are getting more attention these days than gaming applications such as Angry Birds or Draw Something. According to a recent survey, more than 80% of health care payers and providers are thinking about going mobile with plans to roll out at least one application in the next year or so. The adoption of mHealth applications is being primarily driven by consumer demand and the lack of information available to consumers. Customers these days are looking at ways to interact with their doctors and insurance companies through different channels, and mobile devices are in facilitating this. The affordability of mobile devices has also created a slew of opportunity for application developers to create applications more rapidly and deploy them in multiple platforms and environments.

As an important element of the health care ecosystem, payers must integrate, exchange information and harness the collective power of the industry. They can do this by bringing in systems such as mobility, which allow for significant economic advantages. Mobility provides an opportunity for payers to optimize and make entire processes more efficient by offering a platform that allows for better patient adherence, management and engagement. Payers are now beginning to realize the economic benefits that mobility offers and are among the first to adopt mHealth initiatives.

Summary:
1. Member Interaction
2. Provider Interaction
3. Governance, Risk and Compliance
4. Care Management
5. Medical Management

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