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Social Media in Medicine: Do Your Patients ‘Like’ You?

Social Media in Medicine: Do Your Patients ‘Like’ You?
- By Jen Brull, M.D.

The Federation of State Medical Boards (FSMB) recently issued guidelines for the use of social media and social networking in medical practice. You could read the entire 17-page document (About PDFs) for yourself or I can paraphrase their recommendations in one tweet-sized blurb: Physicians should never interact with patients on social media websites. Ever.

Jen Brull, M.D.
Meanwhile, PricewaterhouseCoopers recently released an exhaustive report on health care and social media that revealed some interesting tidbits about what patients want from their physicians relative to social media:
41 percent of respondents said they would share information with health care professionals via social media;
61 percent said they would trust information from health care professionals received via social media; and
more than 70 percent said they would like help from physicians via social media, including referrals.

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