You have seen them in almost every —-gwebsite. The cliched Flash and/or jQuery image/feature rotator, slider/carousel. But, why? Most clients will say “it gives us an opportunity to “feature” and/or promote information in one area.
“So if they’re not effective, why do people use them? 2 reasons:
1. Some people think they’re cool. But cool does not make you money – at least not this way.
2. Different departments and managers want to get their message on the home page. Design by committee never fails to fail.”
Believe it of not, most users are prone to “banner blindness” and some statistics have shown that 1% of the first banner got clicks, and even less than 1% for the other slides.
Is that really worth one third of your homepage real estate?
You can read more about the Rotator, Slider, Carousel Fad.